Case Studies. With Digitrend.
Consumer Behavior is Trending Towards Digital – Newspaper readership is in decline. Yellow pages are almost non-existent. Customers are spending more and more time online, therefore more of your marketing efforts should be digital too. Unlike traditional methods like television and outdoor advertising which requires a significant budget, digital marketing can be implemented by any size organization.
Apps in Mobile OS like iOS and Android are being targeted more and more by industries and companies for displaying their ads. It is estimated that mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 Billion in 2015, and over $6.8 Billion by the end of 2019. There are Millions of apps, amongst which 90% of them contain ads. Apps like Saavn, Truecaller, Shazam, SHAREit are targeted by clients to show their content. Which is beneficial for both, for example, most of us have played Games on our smartphones, and we have seen that there are options to watch 15-30 second video when our energy/fuel is depleted. When we opt for watching that Ad, the App Developer gets paid, and we get that extra boost of energy. Which is mutually beneficial for the parties involved.