Content Marketing & Inbound Marketing Certification Course, w/ DigiTrend.

Learn Content & Inbound Marketing. With Digitrend.

Content Marketing.
Inbound Marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and ultimately to drive profitable customer action. Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.

Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found. It draws customers to the website by producing interesting content for the promotion of the company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.

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Content Marketing & inbound Marketing.
Modules.

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Module 1.

Content Marketing.

1.1 Introduction to Content Marketing
1.2 Objectives of content marketing
1.3 SEO and Content Marketing
1.4 Building your audience
1.5 Content Distribution
1.6 Measurement and ROI

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Module 2.

Inbound Marketing.

2.1 Inbound Marketing Methodology
2.2 Essentials of an Effective Inbound Strategy
2.3 Optimizing Your Website for Search Engines
2.4 Amplifying Your Content with Social Media
2.5 Enticing Clicks with Calls-to-Action
2.6 Taking Your Sales Process Inbound
2.7 Guiding the Next Step with Thank You Pages

Inbound Marketing.
Certification.

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