We all know that having a website is not such a big deal, but maintaining it’s value and ranking is something every website owner look towards. He knows that just having a
website in a digital world wouldn’t give him any business profit. Optimizing & Updating website regularly would help in better results by not only increasing profit but also
by giving the business that reputation which it deserves.
So, the best 5 ways of driving traffic to your website is :
1. Show Up In Google Search Results :
At first, you need to see the keywords on your site whether they are really working for you and are they increasing your site traffic. If they don’t then try different keywords but related to your niche only. Keep testing with your keywords. If you are having a problem with finding what keywords to use, you can use a tool like Google AdWords to do research into the keywords that customers actually use to find your website and then make sure those are well represented. Think yourself as a customer and how he would be searching for something with what keywords.
Your search engine optimization (SEO) efforts should align with what people are already searching. Doing so can pay off by increasing the number of visitors and potential customers to your website.
You need to keep in mind the places your customers are most likely to look for you, for example on Google & Facebook.
A great way to show up more frequently in search is to have an secure sockets layer (SSL) certificate, as leading search engines are known to rank secure sites higher.
Additionally, avoid being blacklisted from search engines, make sure your site is free of malware by using an online website scanner.
2. Publish Compelling Content :
Now that you have optimized your website with keywords and SEO, next big thing for driving traffic is the compelling content. You will need to share your business information
with creative content on your site. The more creative the content is, the more users would like to stay on your website. Content should be in such a way that the user doesn’t
have any problem in finding what he’s looking for.
In addition to this a blog is a great way to use content to drive traffic, share your point of view, and develop a relationship with your customers. Research what people in your industry are talking about, and use these topics as a guide when creating posts. Also include a mix of evergreen topics, such as how-to guides and tips.
3. Drive Traffic with Email Marketing :
Communicating with customers through emails is a key component to driving new customers to your website. After they interact with your website for the first time, you should keep them in touch by mailing them things that are valuabe from time to time. Mail them all the new offers and exclusive discounts that your website is providing which in turn will make them to look on the website thus increasing your website’s traffic. Then, Craft a compelling message, write a catchy and concise subject line, and hope for the best.
You can have fun with marketing emails to customers by using emojis in the subject line. As a matter of fact these emojis can increase open rates by at least 20 percent. The more people you’ll send to, the more will be the chance for people to click at the mail, which will lead to increase in website traffic.
4. Keep Social Media Front and Center :
Social media is an important tool for driving users to your website. With the help of social media you can immensely increase your new customers on the website, while keeping your current customers informed. Keep providing links to your website with every post you make on your social media accounts.
This will increase website’s traffic. The most important and major Social Media Account is Facebook, and other different social media accounts are Twitter, LinkedIn,
Google+, Youtube, Instagram, Pinterest.
The visual nature of Instagram is a great way to show off products and menu items. Going a step further and including a link to your website in the bio section of your company’s Instagram profile is key to driving additional traffic to your site for customers who might be seeking out additional information.
An easy way to do this is to create a social media calendar or content calendar, in which you will schedule what post to make on what day. This will reduce time for thinking and more time will be left for making the post. Having a steady flow of content will let you always stay in the mind of your customers.
5. Take It Offline :
You have a great website, you are posting relevant and compelling content regularly, and are connecting with customers to drive more traffic than ever to your website.
What’s next? It’s crucial to not underestimate the potential impact of word-of-mouth and a real-world presence in connecting with potential customers.
There are people researching and finding companies to do business with through search and social media, you can still leverage the power of in-person connections to establish relationships and encourage people to go to your website in the future. Having an in-person connection will put more faith in the heart of the customer to convert in future.
Search for events nearby you or in your community to get more interaction with more people. Making an effort to network with people nearby can go a long way toward increasing sales.
