Year 2020 has brought the power of social media to different level. Not only because our communication through social media has increased but also in terms of business. Covid-19 has pushed almost all the businesses into digital world. Online presence has become a necessity for the business owners to get desired results. And, if you are trying to build your brand name, build relation with the customer and boost your business on Facebook or Instagram then My Friend, you are on a right track.
Effective social media presence does not happen so easily, its takes some time and, carefully crafted and measured management strategies. Unfortunately, there is no magical algorithm in it. But to fulfil your goals and to get desired ROI you need to update yourself with latest trends and tools.
Efficient tool will cater all your social media need from content creation to measuring your campaign’s effectiveness. Schedulers will assist you in automated posting as per the time of highest traffic whereas social monitoring will help you monitoring your brand reputation and listen your audience by tracking keywords. There is a long list of your standout features that will go on and on.
Here in this article we will have look on some areas you must consider before putting your marketing team into action. Then we have listed top 10 social media tools for 2021, then it will be your turn to find out the tool which will work best for your business to get your desires ROI.
How do I choose the Social Media platform I need for my business?
Before Creating a business account on every possible social media platform and investing a lots of time, energy or money (in some cases) on creating a hell lot of content. Find the answers for the following questions.
On which Social Media platform I can get my target audience?
With the help of social listening tool, you can conduct a target audience analysis and see where your target audience is active, weather it is Instagram or twitter. You can also keep a check on your competitor’s efforts. I know it sounds bit shady but don’t be ashamed…
Which Social Media platform can describe my content best?
If your content contains some amazing images, then consider Instagram your best friend. If you have good text based content in lesser words them approach Twitter. Use Facebook for both, here you don’t have to worry about word limit. Just keep in mind the its better to focus on one platform properly than to have little presence on all.
How can I advertise on these social media platform?
Everyone will prefer organic growth and engaging content but sometimes we need to spend on our posts to boost our marketing efforts. Find a best way you can use these platforms to for our advertisement.
Once you are done answering above questions and deciding which social media platform you will be putting your efforts into or you’ll be hopping in all, you are ready to choose a suitable tool to help you to manage your business account(s) and measure your effectiveness.
Now, here comes our list of top 10 social media management tool for 2021. If you want to get your social media accounts to be in best shape in 2021, you should consider adding any of the following tool to your marketing tool kit.
1.Biteable
Good content is very important for a good social media game. No doubt, visual content gets tree times more attention from a visitor than text. So breathtaking images can give your business an outstanding response.
One can easily create an entertaining and engaging short video with the help of biteable which you can share on social media.
Here you have an access to free video templates, footage, music and animated scenes to create a studio quality videos without investing in any expensive equipment.
Biteable is not only user friendly but also the cheapest tool of its type on web. Most of the features are even free. Go ahead and add some magic to your social media content by creating amazing videos on biteable.
2.Buffer
It was initially a scheduling tool for twitter, later it started supporting all social media biggies like Facebook, Instagram, LinkedIn and google+. Let’s have a look what all we can do with buffer.
- It will shorten your shared link automatically. With the help of Bitly tool you can connect your account.
- Custom photos and videos can be uploaded.
- You can share your all the content to the buffer extension on chrome and share all of it in one shot.
- Your content performance can be tracked with the help of analytics.
- Schedule your post so that it can be posted throughout the day.
- Reply on your post directly from buffer.
- You can add your team members.
3. Hoot suit
This magical tool helps you in handling multiple social media accounts under one login into a single dashboard free of charge.
It is amongst the most popular social media management tool. It lets the team members to collaborate so that approval process become easier. Not only you can see your comments and mentions in one place, you can also schedule your post and assign tasks.
Hoot suit podium also suggests you online social media courses to develop your social media skills or to educate yourself with basics of social media marketing.
4.Buzzsumo
Research is very important for marketing. For developing any content, you need to have a good knowledge which comes by research. To give tough competition to your competitors you need to understand thoroughly about what you are doing and is it effective or not.
Buzzsumo is a research tool which will help you to analyze how your content is doing and which one is actually effective. Not every time your creativity is on fire. Sometimes it becomes very hard to write a content even before deadline. You don’t know whether this content will be a success or no. Buzzsumo will help you to increase the chances of your success.
It is very powerful research tool. Let’s check out how it can be useful to you.
- You can find most shared content on social media.
- You can find influencers those are promoting your topic.
- It will give you alerts on keywords, brand name, link, author name or domain.
- You can track your competitors and analyze your content according to theirs.
- Research your keywords and trending topics on social media.
- Find new posts to share or search for content ideas as it will tell you what’s trending.
5.MeetEdgar
If you are a one-man army handling content creation, tech support and design. Then this tool is for you. With the help of this tool you can reshare your content and optimize your social media traffic. MeetEdgar is your automated content manager.
You can keep posting in all your social media channels and keep an eye on all the posts from your mobile.
With MeetEdgar you can schedule your content resharing and track the traffic when you boost your post.
By resharing your most loved post on social media you can divert more and more traffic and boost engagements. An automated auto-refill queue feature will not let you run out of regular posts.
Category-based scheduling tool helps you to mix different content types to maintain your audience interest.
6.Mention
Mention is a great social media monitoring tool. It helps you to listen to your audience and plan your content accordingly. It provides a real time alert whenever your brand, your product or our competition is mentioned on social media. Helps you to monitor what is said about your competitors, so that you can plan your content to stay ahead in the game.You can easily respond to all social media comments and mentions from inside this tool. You can find the relevant influencers for your business with the help of this tool.
7.Canva
So, you are not a graphics designer? That is perfectly ok…you do not need to be one to come up with the amazing creatives. Now you have canva with you.
Canva is an amazing design tool which gives you a power to create design for any social media, be it a Facebook post or LinkedIn banner. Not only this, you can create brochures, business card, invitation, posters and what not.
Canva gives you an access to hundreds of templates and drag and drop user interphase. You can create a visual content in no time. Canva also gives full on tool kit for designing like fonts, illustrations and pictures to choose from to make a professional brand images.
Most of the features in canva are free to use, whereas it also provides paid versions like canva pro and canva for Enterprise for additional functionality.
8. IFTTT – If This Then That
IFTTT is a tool that lets user to set a response for the different events on the internet. There is a very long list of events on the internet to which IFTTT can respond. For an example if the event is that someone tagged the user on the picture on Facebook then response can be that tagged image will be sent to the user’s notification or archive. IFTTT has a collaboration with many service providers that sends event notifications to IFTTT and execute command that implements the responses. This tool makes your social media marketing much easier. You can save your time and increase the productivity.
9. Zapier
Zapier is another tool for automation like IFTTT. Although both the tools have some similarities but IFTTT is easier to learn and can be used for light automation whereas Zapier is an advanced version and used for the business who wants to take their automation to another level. Both the tools can be used simultaneously for different tasks. Best part is that Zapier can run nicely will most of the tools in this list. So if you want to discover some new automation ideas then Zapier team can assist you with the list of suggestions about how you can utilize zapier to get the best of it.
10. AdEspresso
Social media marketing can be very complicated and you will start having doubts on your strategies and ideas at some point of time. Here you can take help of this amazing tool called Adspresso, it is the master of the A/B testing.
AdEspresso helps you in the real-time analysis of Facebook, Instagram and Google ads. You do not have to make blind guesses about how your ad will work audience, AdExpresso will give you analysis according to your campaign name and targeting details.
It lets you to create and manage ads for all three above mentioned social media platform in one place and the you can analyze that what strategy is performing well and what is not when your campaign is live. You can test different visual content, headlines, ad copy and many other things, till you find the perfect combination.
A customizable dashboard makes creating ads and optimizing them very easy. You can view all the important metrics in a single place. You can monitor your Facebook pages and campaigns and can promote new posts with smart filters.
Now you don’t have to manually sync your lead ads into your CRM or email marketing. AdEspresso will sync all your leads, contacts and audiences with your Facebook Ad account.
Conclusion:
Every day a new tool popsup in the market with new features and services. To find a right tool is no less challenging than to handle your social media single handedly. To find which tool is best for your business, you need to try them. Do not be afraid to add new tools to your tool kit. Try as many free trials as you can you never know which one turns out to be a savior for you. Fortunately, many of them allows flexible tool kits thus you can pick and mix only relevant features without spending a lot. Your own business needs will decide which type of social media management tool best fits your budget, requirements and preferences.
