How Important Is A Logo To Your Business?

Even if the brand names are not mentioned on their designs, more than 95% people will recognize the brand each represents. Logo is something that provides a recognition to a brand and acts as a trustable entity. No matter how small or big your business is, having a logo for your brand will only increase the efficiency of the company. 

Here, we will go throgh 5 points that why having a logo to your brand is the right thing to do:

1. Reveals Your Identity:

Having a logo to the brand is like having a mark of ownership. It’s printed all over your products, business card, website and social platforms, and it communicates ownership. Your logo can be a great way of letting your potential customers know that what type of service or product you sell, or what benefit you offer to the consumers. 

For example: Logo of Burger King has the brand name on it’s logo as well as it resembles a burger letting the world know it’s product or service.

2. Invites New Customers To Get To Know You:

We don’t live in the black & white era anymore. Nowadays people are drawn to interesting design and color. Logo makes the brand looks attractive and eye-catching. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.

3. Distinguishes You From The Competition:

There are certain designs or symbols that clearly represent the particular industries or products. Having a logo that actually represents what you offer, should also distinguish you from everybody else.  A good logo has to be different from your competitors logo.

4. Facilitates Brand Loyalty:

From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. From marketing point of view, it might be a good strategy, but there’s a good chance that the customer will hate it. There are customers who are accustomed to a logo and when the logo is changed, they feel a little betrayed. Brand loyalty is a huge thing that every business needs to foster. A logo which is recognizable and familiar always works great in the long run and builds the brand loyalty of the business.

5. Can Be Everywhere:

A logo is something that you can stick anywhere. Whether it be on your Traditional marketing or Digital Marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently. It could be found in the store, in your customer’s home, online and everywhere you want it to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with it.