Learn Search AdWords Certification. With DigiTrend.Google
AdWords Pay Per Click.
AdWords is the online platform which allows you to make the most of the online advertising by showing your ads to the target audience both on Google AdWords Certification of Search networks, Display Network, and Video Ads, in the right place, and at the right time.
Google AdWords Search Certification gives you the reach to potential customers with specific interest namely, people who are interested in your products and services — and show them relevant ads. Make your Google AdWord campaigns even more targeted by using keywords (Search Queries), Ad location, age, location, language, days, times, frequency, and devices. With Google AdWords, you’ll only pay when someone clicks your ads.
Our Google AdWords training includes the In-depth understanding of Search Campaigns.
Understanding the value of online advertising.
1.1 Benefits of AdWords
1.2 Google’s advertising networks
1.3 Where your ads can appear
1.4 The Quality Score of Ads
1.5 What you pay
Setting up an Google AdWords
2.1 Choosing a campaign type
2.2 Structuring your campaign
2.3 Targeting your audience
2.4 Setting bids and budgets
2.5 Creating ad groups
2.6 Tools to plan a campaign
Measuring and optimizing
performance of Google Adword.
3.1 Measure your results
3.2 Tools to measure your performance
3.3 Evaluate metrics relevant to your goals
3.4 Optimize your campaign
A way to understand a PPC Marketer’s position in the organization,
And the celebrated benefits of PPC.
- Driving PPC campaigns like Google and other search engines (Bing, Yahoo)
- Campaign Setup, Optimization, & Monitoring
- Assist in the maintenance and monitoring of keyword bids and provide recommendations and execute strategies for keyword opportunities.
- Audit daily and monthly budget caps, impression share, quality score and other important account metrics
- Advertisers only pay for clicks
- Highly-targeted website traffic
- Expanding your online visibility and helping to target the prospective customers
- Maximize the return on your marketing investment
- Geographical targeting and Ad scheduling
Google AdWords Job Scope.
Understand which industries hire candidates with skills for Google AdWords Search.
In India over 2500 crores are spent in Real Estate Industry on marketing out of which 25% on Digital Marketing. That means that over 600 crores are spent by real estate market on Digital Marketing.
Rapid digital innovation and new consumer behaviors are reinforcing changes across the value chain and driving the emergence of alternative banking approaches such as Paytm, big data analytics, mobile wallets, Policy Bazaar.com etc.
Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital marketing by all Telecommunication companies.
Companies are fighting at a global level. Competitors are focusing on a localized search to reach their competitor’s home turf. As agencies work with multiple clients, they have got the ability to keep their knowledge about current competition with various industries.
Google AdWords Certification.
11:00 am to 7:00 pm
9:00 am t0 9:00 pm