Ad extensions are additional information about your business like a phone number, location, link to a specific page on your website you can add to your ads. Ad extensions are free to add to your ads with the usual charges for any clicks you get. Including ad extensions can improve the visibility of your ads, which can lead to more clicks and improve your ROI.
Types of Ad Extensions
There are two types of ad extension in Google Adwords:
- Manual Extension
- Automated Extension
Manual Extensions
App Extensions
App extensions show a link below your text ad which send people to app store.
Call Extensions
call extensions allow users to call businesses by placing a phone number directly within an ad.
Location Extensions
Location extension show your business address, phone number, and other information.
Review Extensions
Review extensions allow advertisers to enhance their ads by adding a extra text line that contain 3rd party review.
Sitelink Extensions
Sitelinks ad extension contain link to specific landing pages of advertisers website.
Callout Extensions
Callout extension provide extra descriptive text line with your search ads.
Price Extensions
Price extensions show your business offer in detail, so people can find what they want more quickly through your ad.
Automated Extensions
Consumer Ratings
Consumer ratings shows, ratings of products on the bases of prices, service, quality of products, etc., on the scale of 1 to 10 by the consumer.
Previous Visits
It shows the customer how many time he/she visited to advertisers site.
Dynamic Structured Snippets
Dynamic structured snippets work by displaying specific information about your industry, product or service on your site.
Seller Ratings
Seller ratings show your online business ratings with your ad.
Dynamic Sitelinks
Dynamic Sitelinks work by showing generated links below your ad text. These links lead to a landing page that Google understand relevant based on recent search activities.
Benefits of ad extensions
Ad extensions provide more compelling text ads on google search network. There two benefits of using ad extension in your ads are:
- Improved visibility: ad extensions tends to improve your ad’s visibility.
- More value: Ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.
How ad extensions work
AdWords shows one or more extensions with your ad when it calculates that the extension will improve your performance, and when your Ad Rank is high enough for it to appear. Adding an extension won’t guarantee that it will show with your ad, but you can keep track of when your extensions are appearing on the Ad extensions tab. Since AdWords requires a minimum Ad Rank before showing extensions, you may need to increase your bid or your ad quality in order for your extensions to show.
