Digital Marketing is an advance way of advertising. In order to understand Digital Marketing, we need to know the difference between Digital and Traditional advertising.
To begin with things, advertising can be traced to ancient civilisations. for more information
It became a major force in capitalist economies in the mid-19th century, when
traditional advertising such as Newspapers, Radio,Television and magazine were the only ways until the internet was invented in the late 1900’s.
It’s economy grew rapidly in the 21st century and now Internet advertising is a multi-billion dollar industry.
Digital Marketing has an edge over Traditional advertising in Many ways.
Some of which we have listed here below :
1- Unprecedented audience reach.
2- Targeted Audience.
3- Return on Investment calculations.
4- Cost-efficient Marketing.
5- Re marketing.
6- Global Reach.
7- Niche Marketing.
8- Content Marketing.
9- Display Marketing.
10- Business Growth.
11- Brand Awareness.
Digital world is full of information, knowledge and entertainment and it is the fastest mode of communication in today’s world.
It has also given birth to multi-billion dollar companies like, Google , Facebook ,Twitter, WhatsApp, Instagram, LinkedIn, etc.
These companies have biggest user databases and have also given employment not only to web developers but to many other
field specialists like bloggers, social media experts, digital executives and more.