April 20, 2018
Bid Adjustment Bid adjustment allows you adjust bids based on locations, devices, & different times of the day (ad ...
How Bidding Adjustments Work
Bid adjustment is the change of percentage in the default bid which allows us to increase or decrease for different locations, devices & Times. For example, a location that produces more valuable leads can be targeted more aggressively. With an increase in Bid will make your ads show on higher positions. Also, your Ads will win more in Auctions.
Bid Adjustment is set at Campaign Level & has different ranges for Locations, Devices & Times respectively.
Another example: Say you’ve got a campaign that performs well on mobile devices with a $1 max CPC bid. To show your ad to more customers on mobile devices, you set a bid adjustment of +20% for searches on mobile devices, resulting in a final bid amount $1.20.
Multiple locations bid adjustments
Multiple adjustments that apply to the same location won’t be combined.
If you set an adjustment of +50% for France, and +100% for Paris, only the adjustment for Paris, the most specific location, will be used for traffic from users in Paris.