May 08, 2018

What are Ad Extensions

What are Ad Extensions

Ad extensions are additional information about your business like a phone number, location, link to a specific page on your website you can add to your ads. Ad extensions are free to add to your ads with the usual charges for any clicks you get. Including ad, extensions can improve the visibility of your ads, which can lead to more clicks and improve your ROI.

Types of Ad Extensions

There are two types of ad extension in Google Adwords:

  • Manual Extension
  • Automated Extension

Manual Extensions

   App Extensions

App extensions show a link below your text ad which sends people to an app store.


  Call Extensions

call extensions allow users to call businesses by placing a phone number directly within an ad.

Call Extension

  Location Extensions

Location extension shows your business address, phone number, and other information.

location extensions

  Review Extensions

Review extensions allow advertisers to enhance their ads by adding an extra text line that contains 3rd party review.


  Sitelink Extensions

Sitelinks ad extension contains a link to specific landing pages of advertisers website.

sitelink extensions

   Callout Extensions

Callout extension provides extra descriptive text line with your search ads.


  Price Extensions

Price extensions show your business offer in detail, so people can find what they want more quickly through your ad.



  Automated Extensions

 Consumer Ratings

Consumer ratings show ratings of products on the bases of prices, service, quality of products, etc., on the scale of 1 to 10 by the consumer.


Previous Visits

It shows the customer how many time he/she visited advertisers site.


Dynamic Structured Snippets

Dynamically structured snippets work by displaying specific information about your industry, product or service on your site.


Seller Ratings

Seller ratings show your online business ratings with your ad.


Dynamic Sitelinks

Dynamic Sitelinks work by showing generated links below your ad text. These links lead to a landing page that Google understands relevant based on recent search activities.


Benefits of ad extensions

Ad extensions provide more compelling text ads on Google search network. There  two benefits of using ad extension in your ads are:

  • Improved visibility: ad extensions tend to improve your ad’s visibility.
  • More value:  Ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.

How ad extensions work

AdWords shows one or more extensions with your ad when it calculates that the extension will improve your performance, and when your Ad Rank is high enough for it to appear. Adding an extension won’t guarantee that it will show with your ad, but you can keep track of when your extensions are appearing on the Ad extensions tab. Since AdWords requires a minimum Ad Rank before showing extensions, you may need to increase your bid or your ad quality in order for your extensions to show.


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