May 08, 2018

Troubleshoot For Low CTR

What is a CTR

AdWords Click-Through-Rate (CTR) is one of the most important metrics used in PPC advertising. It’s a ratio which shows how often your ads are being clicked.

CTR = Clicks/Impressions *100

HIGH CTR

A better CTR means more visitors to your websites & high-Quality Score. Also, it reflects that Ads are relevant to user’s search query. 10% & higher CTR is considered to be very good according to industry standards.

Low CTR

Low CTR can result in low-Quality Scores which in turn means you have to bid higher to reach the top of the page. 3% or less CTR is considered to be low according to the industry standards.

Reasons For Low CTR:

  • Poor Ad Position/Ranking.
  • Irrelevant Ads.
  • Ad Extensions not used or not shown.
  • Irrelevant Targeting

How To Increase Low CTR?

Organizing your account serves the right ads to prospective customers & helps you to track the performance of your ads.

CAMPAIGN LEVEL

• Include locations where you want to show your ads & exclude locations where you don’t.

• Use Advance Location targeting to include Only People who are staying in your targeted locations.

Troubleshoot For Low CTR
• Use Maximize Clicks in the bidding option to increase your clicks.

Troubleshoot For Low CTR
• Use Ad Rotation to Optimize for Clicks. AdWords will automatically show high performing ads more often.

• Use Ad scheduling to stop ads from showing on Low CTR times:

 

AD COPY LEVEL

• Check the relevancy of the search query with the Keywords & Ads.

• The quality of the Ad text- CTA (call to action), Special Offers.

Troubleshoot For Low CTR

• Enhance your Ad by using extensions – Callouts Extensions, Site links, Review Extensions, Location Extensions, and Call Extensions.

Troubleshoot For Low CTR
Learn more how to setup Extensions.

• Different Ad Groups should be made for different products & services.

• Make 3 Ads per ad groups which include two Ads using DKI (Dynamic Key Insertion) & one with Brand name in the headlines.

Learn more how to setup DKI

KEYWORD-LEVEL

• Search Negative keywords from search Query Report.

Troubleshoot For Low CTR

• Increase bids on top-performing keywords.

 Decrease bids on keywords with CTR less than 2%

• Pause the keywords with less than 1% CTR & Avg. the position is more than 5

FAQ


Digital Marketing is a medium through which businesses are made and are grown into big brands. It encompasses all marketing efforts that use an electronic device or the internet. There are digital marketing channels such as search engines, social media, email and their websites to connect with customers.

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Scope of digital marketing and the career opportunities: Email Marketing Specialist, Google Ads Analyst, SEO Analyst, SMM Manager, Mobile Marketing, Web Analytics, Content Writer, Inbound Marketing Manager, Blog Manager, Graphic Designer.

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SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.

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Social Media Optimization is the process of creating awareness of your brand, product or service that you are providing with the help of social media platforms to make them make visible for the online audience.

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Google analytics is freemium web analytics service offered by Google which provides statistics and basic analytics tools for SEO and Online Marketing purpose.

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Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

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