May 09, 2018

Digital Marketing Job Profile

Digital Marketing

What do you do in a Digital Marketing Job?

Now that’s a good question! Digital Marketing position is currently amongst the top 10 jobs most desired by urban youth and continues to grow in popularity. All thanks to StartUps flash flooding metros and the internet. This is new and exciting!

Earlier IT companies would have a few website developers, search engine optimisers and content writers. Their work domain was limited and undervalued. However, in recent years digital market has undergone a dramatic growth spurt. Now almost every successful business (big, medium or small) has a dedicated digital marketing department. There exists a unique position in this department, known as The Digital Marketer. The responsibilities span over various domains like SEM, SEO, SMO & Brand Management. Digital Marketer is a complete Digital Marketing solution, thats here to stay!

A way to understand a Digital Marketer’s position in the organisation, is to look at its Job Descriptions:

Search Engine Marketing - SEM

  • Driving PPC campaigns like Google ads, FB & LinkedIn ads
  • Campaign Setup, Optimisation, & Monitoring
  • Preparing reports on campaign performance
  • Co-ordinating with internal teams for campaigns
  • Co-ordinating with clients
  • Bidding on keywords

Search Engine Optimisation - SEO

  • Writing contents and articles
  • Updating and maintaining existing websites
  • SEO keyword analysis
  • Search engine, Metatag and directory listing
  • On Page and Off Page Optimisation
  • Blog, Articles, Press Release & Videos Submission
  • Back-linking on Social Media Sites (Twitter, Facebook, Iinkedin etc)

Social Media Optimisation - SMO

  • Ideate, plan and promote products/ services/ brand online using social media campaign through channels like Face book, LinkedIn, Twitter, Google+ , etc
  • Keep track of customers and their level of engagement
  • Develop online communities
  • Creating own content for social media and digital marketing
  • Lead generation through social media channels
  • Solid understanding for third party social media tool like, hootsuite, Tweet Deck, Sprout Social, etc.
  • Analyse and manage social media analytics
  • Understand and track latest trend in social media and community building
  • Blogging & Content writing

Email Marketing

  • Extracting Email data on daily basis of various Industrial sectors
  • Creating and maintaining a complete database with emails
  • Bulk Emailing to the database created
  • Follow up emails to database
  • Filtering the Bulk emailing responses and selecting the emails with good responses
  • Sending these emails which are with good responses to the Business Development Team on daily basis

Web Analytics

  • Provide actionable recommendations based on data dashboards like Google Analytics
  • Running segmentation analysis, clicks path analysis, and customer analysis
  • Identify, measure and monitor key performance indicators and present data-driven recommendations
  • Evaluate online traffic trends and provide optimisation recommendations to improve the website success
  • Prepare reports from the analysis of our global websites usage and trends
  • Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates
  • Interpret data and provide conclusions that will bring positive business impact

Hope you guys have understood what we do in Digital Marketing. If you would like to become a Digital Marketer yourself, then click to How Do You Become A Digital Marketer?



As it's a certification course, so there is no eligibility criteria for pursuing this course.

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DigiTrend's Digital Marketing Course not only gives you opportunity to work on Live Projects, also offers you to be a part of exclusive Internship in our Agency.

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Yes, We Have weekend/flexible batches available for working professionals.

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Yes, we will give you 100% Job Assistance. Our 360 Placement Support guarantee to get you your Dream Job!

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Basic computer knowledge along with capability in surfing internet will be helpful for pursuing this course.

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Yes, we enable you to pay your fees in monthly installments.

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