May 09, 2018

Digital Marketing Job Profile

Digital Marketing

What do you do in a Digital Marketing Job?

Now that’s a good question! Digital Marketing position is currently amongst the top 10 jobs most desired by urban youth and continues to grow in popularity. All thanks to StartUps flash flooding metros and the internet. This is new and exciting!

Earlier IT companies would have a few website developers, search engine optimisers and content writers. Their work domain was limited and undervalued. However, in recent years digital market has undergone a dramatic growth spurt. Now almost every successful business (big, medium or small) has a dedicated digital marketing department. There exists a unique position in this department, known as The Digital Marketer. The responsibilities span over various domains like SEM, SEO, SMO & Brand Management. Digital Marketer is a complete Digital Marketing solution, thats here to stay!

A way to understand a Digital Marketer’s position in the organisation, is to look at its Job Descriptions:

Search Engine Marketing - SEM

  • Driving PPC campaigns like Google ads, FB & LinkedIn ads
  • Campaign Setup, Optimisation, & Monitoring
  • Preparing reports on campaign performance
  • Co-ordinating with internal teams for campaigns
  • Co-ordinating with clients
  • Bidding on keywords

Search Engine Optimisation - SEO

  • Writing contents and articles
  • Updating and maintaining existing websites
  • SEO keyword analysis
  • Search engine, Metatag and directory listing
  • On Page and Off Page Optimisation
  • Blog, Articles, Press Release & Videos Submission
  • Back-linking on Social Media Sites (Twitter, Facebook, Iinkedin etc)

Social Media Optimisation - SMO

  • Ideate, plan and promote products/ services/ brand online using social media campaign through channels like Face book, LinkedIn, Twitter, Google+ , etc
  • Keep track of customers and their level of engagement
  • Develop online communities
  • Creating own content for social media and digital marketing
  • Lead generation through social media channels
  • Solid understanding for third party social media tool like, hootsuite, Tweet Deck, Sprout Social, etc.
  • Analyse and manage social media analytics
  • Understand and track latest trend in social media and community building
  • Blogging & Content writing

Email Marketing

  • Extracting Email data on daily basis of various Industrial sectors
  • Creating and maintaining a complete database with emails
  • Bulk Emailing to the database created
  • Follow up emails to database
  • Filtering the Bulk emailing responses and selecting the emails with good responses
  • Sending these emails which are with good responses to the Business Development Team on daily basis

Web Analytics

  • Provide actionable recommendations based on data dashboards like Google Analytics
  • Running segmentation analysis, clicks path analysis, and customer analysis
  • Identify, measure and monitor key performance indicators and present data-driven recommendations
  • Evaluate online traffic trends and provide optimisation recommendations to improve the website success
  • Prepare reports from the analysis of our global websites usage and trends
  • Identify traffic trends by channel, abandonment issues and opportunities for improving site conversion rates
  • Interpret data and provide conclusions that will bring positive business impact

Hope you guys have understood what we do in Digital Marketing. If you would like to become a Digital Marketer yourself, then click to How Do You Become A Digital Marketer?



Digital Marketing is a medium through which businesses are made and are grown into big brands. It encompasses all marketing efforts that use an electronic device or the internet. There are digital marketing channels such as search engines, social media, email and their websites to connect with customers.

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Scope of digital marketing and the career opportunities: Email Marketing Specialist, Google Ads Analyst, SEO Analyst, SMM Manager, Mobile Marketing, Web Analytics, Content Writer, Inbound Marketing Manager, Blog Manager, Graphic Designer.

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SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.

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Social Media Optimization is the process of creating awareness of your brand, product or service that you are providing with the help of social media platforms to make them make visible for the online audience.

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Google analytics is freemium web analytics service offered by Google which provides statistics and basic analytics tools for SEO and Online Marketing purpose.

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Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

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