May 09, 2018

Digital Advertising and Traditional Advertising

Digital Marketing is an advance way of advertising. In order to understand Digital Marketing, we need to know the difference between Digital and Traditional advertising.
To begin with things, advertising can be traced to ancient civilisations. for more information
It became a major force in capitalist economies in the mid-19th century, when
traditional advertising such as Newspapers, Radio,Television and magazine were the only ways until the internet was invented in the late 1900's.
It's economy grew rapidly in the 21st century and now Internet advertising is a multi-billion dollar industry.

Digital Marketing has an edge over Traditional advertising in Many ways.
Some of which we have listed here below :

1- Unprecedented audience reach.
2- Targeted Audience.
3- Return on Investment calculations.
4- Cost-efficient Marketing.
5- Re marketing.
6- Global Reach.
7- Niche Marketing.
8- Content Marketing.
9- Display Marketing.
10- Business Growth.
11- Brand Awareness.

Digital world is full of information, knowledge and entertainment and it is the fastest mode of communication in today's world.
It has also given birth to multi-billion dollar companies like, Google , Facebook ,Twitter, WhatsApp, Instagram, LinkedIn, etc.
These companies have biggest user databases and have also given employment not only to web developers but to many other
field specialists like bloggers, social media experts, digital executives and more.

Understanding Traditional  vs Digital marketing | Infographic



Digital Marketing is a medium through which businesses are made and are grown into big brands. It encompasses all marketing efforts that use an electronic device or the internet. There are digital marketing channels such as search engines, social media, email and their websites to connect with customers.

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Scope of digital marketing and the career opportunities: Email Marketing Specialist, Google Ads Analyst, SEO Analyst, SMM Manager, Mobile Marketing, Web Analytics, Content Writer, Inbound Marketing Manager, Blog Manager, Graphic Designer.

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SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.

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Social Media Optimization is the process of creating awareness of your brand, product or service that you are providing with the help of social media platforms to make them make visible for the online audience.

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Google analytics is freemium web analytics service offered by Google which provides statistics and basic analytics tools for SEO and Online Marketing purpose.

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Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

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