May 09, 2018

Website Launch Checklist

Website Launch Checklist

Things You Need to Review Before Going Live

 

  1. Content

(i) Spelling and Grammar Consistency

  • Capitalization (especially of main headings)
  • Tense/Style of writing
  • Recurring/common phrases (e.g. ‘More about X’ links)

(ii) Ensure No Test Content on Site

It’s not a great look when someone finds a post called “Hello World” or a paragraph saying “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

        Find it. Trash it.

(iii) Check all ‘Hidden Copy’

Such as alt text, transcriptions, text in JavaScript functions etc.…

(iv) Proof Read

Read everything. Even if you’ve already read it, read it again. Get someone else to read it. There’s always something you’ll pick up on and have to change.

2) Design

(i) Favicon 

A favorites icon is a small square image or logo that appears next to a web address. You can find favicons on your browser tabs, as well as on browser pages that list web addresses.

 

 

(ii) Responsive website design

       Responsive Web Design makes your web page look good on all devices (desktops, tablets, and phones).

Use these tools to check your site on different resolutions:

(iii) Images

Check image pixelization on different displays, specifically high-resolution displays like Apple’s Retina Display

(iv) 404 Pages and Defensive Design

If a user requests a page that doesn’t exist, your 404 page is displayed.

3) Testing

 

 

(i) User Testing

This is important as customers drop unusable websites to go to competitors. Even testing with 5 users can find 85% of the usability issues.

 

(ii) Performance Testing

Website performance is absolutely critical to overall user experience, especially given the prevalence of mobile and responsive websites.

Here are some tools that you will find helpful:

(iii) Responsive Testing

Check all style types:

  • Paragraph
  • Headings
  • Unordered Lists
  • Ordered Lists
  • Images
  • Videos
  • etc…

Use these tools to check your site on different resolutions:

(iv) Mobile Device Testing

You can use the responsive testing tools mentioned above to do initial mobile testing, but they are not perfect. To really see how your site looks on various mobile devices, you got to load it up manually.

(v)  Contact form 

contact form is included with websites mainly with an intention to allow users to communicate with the site administrator, sharing their feedback/messages regarding the website. So test your contact form is sharing          proper information or not

Set a Launch Date

Give yourself more time than you think unless you have done this before.

FAQ


Digital Marketing is a medium through which businesses are made and are grown into big brands. It encompasses all marketing efforts that use an electronic device or the internet. There are digital marketing channels such as search engines, social media, email and their websites to connect with customers.

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Scope of digital marketing and the career opportunities: Email Marketing Specialist, Google Ads Analyst, SEO Analyst, SMM Manager, Mobile Marketing, Web Analytics, Content Writer, Inbound Marketing Manager, Blog Manager, Graphic Designer.

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SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.

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Social Media Optimization is the process of creating awareness of your brand, product or service that you are providing with the help of social media platforms to make them make visible for the online audience.

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Google analytics is freemium web analytics service offered by Google which provides statistics and basic analytics tools for SEO and Online Marketing purpose.

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Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

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