Troubleshoot For Low CTR -
Don't Forget To Share

  ooooooooo

What is a CTR

AdWords Click-Through-Rate (CTR) is one of the most important metrics used in PPC advertising. It’s a ratio which shows how often your ads are being clicked.

CTR = Clicks/Impressions *100

HIGH CTR

A better CTR means more visitors to your websites & high-Quality Score. Also, it reflects that Ads are relevant to user’s search query. 10% & higher CTR is considered to be very good according to industry standards.

Low CTR

Low CTR can result in low-Quality Scores which in turn means you have to bid higher to reach the top of the page. 3% or less CTR is considered to be low according to the industry standards.

Reasons For Low CTR:

  • Poor Ad Position/Ranking.
  • Irrelevant Ads.
  • Ad Extensions not used or not shown.
  • Irrelevant Targeting

How To Increase Low CTR?

Organizing your account serves the right ads to prospective customers & helps you to track the performance of your ads.

CAMPAIGN LEVEL

Include locations where you want to show your ads & exclude locations where you don’t.

• Use Advance Location targeting to include Only People who are staying in your targeted locations.

Troubleshoot For Low CTR
• Use Maximize Clicks in the bidding option to increase your clicks.

Troubleshoot For Low CTR
• Use Ad Rotation to Optimize for Clicks. AdWords will automatically show high performing ads more often.

• Use Ad scheduling to stop ads from showing on Low CTR times:

 

AD COPY LEVEL

• Check the relevancy of the search query with the Keywords & Ads.

• The quality of the Ad text- CTA (call to action), Special Offers.

Troubleshoot For Low CTR

• Enhance your Ad by using extensions – Callouts Extensions, Site links, Review Extensions, Location Extensions, and Call Extensions.

Troubleshoot For Low CTR
Learn more how to setup Extensions.

• Different Ad Groups should be made for different products & services.

• Make 3 Ads per ad groups which include two Ads using DKI (Dynamic Key Insertion) & one with Brand name in the headlines.

Learn more how to setup DKI

KEYWORD-LEVEL

• Search Negative keywords from search Query Report.

Troubleshoot For Low CTR

Increase bids on top-performing keywords.

Decrease bids on keywords with CTR less than 2%

• Pause the keywords with less than 1% CTR & Avg. the position is more than 5

«
»
Call Us Now
Pro Digital Marketing Course
Enrol for a Free Class
15th May 2018
Your Information will never be shared with any third party.
PHP Summer Training
by Industry experts
Enrol for Free Demo Class
Your Information will never be shared with any third party.